I am an Associate Professor of information systems and digital innovation at Pepperdine University’s Graziadio School of Business. I have a PhD in Information and Decision Sciences, with an MBA and a Masters in Applied Economics. I have witnessed how digital technologies transform industries and consumers for more than two decades, across four continents. My professional career started in the tech sector at IBM South America, followed by airline revenue management experience in U.S., Europe, and Asia. I am fascinated by the digital transformations underway in travel, media, and entertainment, so I decided to pursue an academic career to study these industries in-depth. My research, which has received numerous awards, uses an Economics lens to explain common patterns in digital disruptions across these industries and to predict industry-specific outcomes. Follow me on twitter (@nelsongranados) or tumblr (nelsongranados).