Sharon Edelson

Sharon Edelson

I've been a journalist for 30 years, as a senior editor at W magazine, and for the last 17 years, covering retail and real estate as a senior editor at WWD. I write about luxury boutiques, independent retailers, department stores, mass chains, and digitally native brands, and the force that's redefining the way we shop – Amazon. I break news and interview CEOs of major retailers and REITs, and dig beneath the surface to uncover and analyze the complexities of doing business in the age of COVID-19. After months of quarantine, consumers' buying habits have shifted; they've become more reliant on Amazon than ever. Retailers will have to harness every bit of creativity from their organizations to survive, while addressing key issues such as sustainability and diversity and inclusion.

Retail