Nicole Martin is the owner of NR Digital Consulting and has worked in many different industries on customer journeys, website management, social media, and content strategy. Starting out as a journalist, Nicole has a BA in Print Journalism from Penn State University and an MA in Journalism & Mass Communication from Point Park University. After working with multiple publications, she saw the industry rapidly changing to digital and decided to change career directions to focus on digital marketing in the new market. She taught English 420: Writing for the Web at Penn State University as an Adjunct Professor and is also an avid public speaker and presenter. Nicole recently did a TEDx Talk on Personalization and the Privacy Paradox and currently works as the Digital Personalization Manager for University of Pittsburgh Medical Center (UPMC). She is now using her knowledge in the field combined with her writing background to share information about technology, digital marketing, data and innovation.