I’m a Dow Jones alum who’s written about everything from an entrepreneurial venture by Alicia Keys for The Wall Street Journal, to insider trade recaps and big time money manager profiles for Barron’s. I’ve always had a curiosity about fashion, but blogging about the shakeups at Lululemon showed me the very real role it plays in economics and investing. Whether it's shares of a company or this season's must have, I’m passionate about what we’re buying, why we’re buying it, and how it contributes to many a bottom line. I am also an alum of the Columbia University Graduate School of Journalism, where ironically, I wrote my thesis on “Freeganism,” which is the magical art of surviving while buying nothing. The author is a Forbes contributor. The opinions expressed are those of the writer.