CONTRIBUTOR

Steve Dennis

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I'm a strategic advisor, writer and keynote speaker on retail growth and innovation, with a particular focus on omni-channel, customer insight and digital disruption. Prior to launching my own firm (SageBerry Consulting) I was the Senior Vice President of Strategy & Multichannel Marketing for the Neiman Marcus Group. During my nearly 30 year retail career I've also held senior strategy, marketing and general management roles at Sears, Lands' End, among others. I've been named a top retail influencer by several publications and my commentary on the future of retail regularly appears in the press. My BA is from Tufts University and my MBA is from Harvard Business School.

  • ネット通販の最大の弱点は「返品」、解決策はあるのか

    電子商取引が実店舗型の小売販売より本質的に儲かるものだという考えは、よくある誤解だ。インターネット通販を主な事業としながら「伝統的な」小売業者を上回る利益率を維持している企業がほとんどないことからも、そのことが分かるだろう。話を単純化し過ぎとの指摘を受けるかもしれないが、ネット販売では注文1件当たり ...