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William Arruda

William Arruda |CONTRIBUTOR

I’m a personal branding pioneer and consultant, founder of Reach Personal Branding, and bestselling author of the definitive books on executive branding: Ditch.Dare. Do! and Career Distinction. I'm passionate about how personal branding can inspire career-minded professionals to become indispensable, influential and incredibly happy at work—and I teach my clients (major global brands and 20% of the Fortune 100) to increase their success by infusing personal branding into their cultures. BBC TV, the Discovery Channel, NPR, Fox News, Time, Entrepreneur, GQ, The New York Times and dozens of other national and global publications have featured me as a personal branding expert, and my leadership in the field has inspired hundreds of coaches in 41 countries to become Certified Reach Personal BrandingStrategists. Here's a fun fact: I have the distinct privilege of having delivered more personal branding keynotes to more people, in more countries, than anyone on earth.

I write about personal branding.