I am Managing Partner at Benneli Jacobs, a strategy and innovation consultancy firm that helps large companies develop internal ecosystems to innovate for the future, while running their core business. I hold a PhD in Psychology and an MBA. I have written two books: The Corporate Startup and The Lean Product Lifecycle. The Corporate Startup was awarded the 2018 Management Book of the Year Award for Innovation and Entrepreneurship by the Chartered Management Institute. I have worked as a consultant for several companies including Pearson, Standard Bank, Unilever, Rabobank, American Express, The British Museum and The World Bank. I co-designed and helped implement Pearson's Product Lifecycle which is an innovation framework that won Best Innovation Program 2015 at the Corporate Entrepreneur Awards in New York. In my previous life, I spent 12 years as an academic at the University of Kent, where I am now Honorary Senior Lecturer; and I have also been a Research Fellow at Stanford University.