I strive to give readers actionable information to make smart investment decisions with exchange traded funds and mutual funds with consideration to the risks involved. I am the founder of Key Financial Media LLC, which produces content and thought leadership for financial advisors and investment strategists. My work has been published in Institutional Investor, FA Mag, Think Advisor, Plan Sponsor, The Street and other leading financial news sites. Before starting my own firm, I covered stocks, ETFs, mutual funds, economics and personal finance at Investor’s Business Daily for more than eight years.