I'm the Chief Growth Officer at Prophet, where I've been a senior partner since 2000, helping clients as diverse as GE, Johnson & Johnson, Walgreens, State Farm and United Airlines win in the marketplace. I also spent 12 years at innovation/brand consultancy Kuczmarski & Associates, where I founded the Brand Asset Management practice. And prior to K&A, I worked at Procter & Gamble and focused on a number of top global brands. As this blog attests, I have opinions and a perspective that I'm not shy about sharing. What's endlessly fascinating to me is not just the ways marketing, brand and business strategies can come together in winning combinations, but how the human factor (let's talk the CMO) makes it all work or not. That's led to numerous articles and several well-received books, including my most recent, "The Shift: The Transformation of Today's Marketers into Tomorrow's Growth Drivers." It's all about the conversation - comment or feel free to email me directly at email@example.com. Please follow me at @scottdavisshift
I transform brands,businesses, marketing & the people who power them.