I research and analyze women's impact on consumer businesses. As CEO of consulting firm Female Factor, I am one of the world’s leading authorities on women consumers. I’m the author of the book, “Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers,” (Crown Business), which was called “essential reading” by the Wall Street Journal. In addition to researching women’s purchasing patterns, I speak globally on the subject of women’s consumer spending and am a frequent guest lecturer at business schools. I am based in Chicago. Write me at bridget@thefemalefactor.com, or visit us at www.thefemalefactor.com.