I love brands! I've been fascinated by them, researched them, and had the honor of working on some of the world's greatest brands including Sony, Frito-Lay, and Oakley. My perspectives have formed over 25 years of experience as a brand-builder, speaker, and writer. I am the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest (Jossey-Bass) and the new book, Extraordinary Experiences: What Great Retail and Restaurant Brands Do. Business leaders call on me to speak at their conferences including International CES, American Marketing Association, and The Conference Board, and at corporate events including Facebook among others. I've been quoted by Wall Street Journal, The New York Times, Businessweek, and more. Learn more at http://deniseleeyohn.com .