Neil Howe is a historian, economist, and demographer, and a leading authority on generational trends. He coined the term "Millennial Generation" and is the bestselling author of over a dozen books, including Generations, The Fourth Turning, Millennials Rising, and The Graying of the Great Powers. Howe is the president of Saeculum Research, which helps managers and investors anticipate changes in markets, consumer preferences, and the public mood. Howe has served hundreds of clients—from Nike and Fidelity to Disney and the U.S. Marine Corps.