I'm the President of LoyaltyOne, where I have been leveraging the knowledge of 120 million customer relationships over 20 years to create relevant communications and enhanced shopper experiences. I've published two books: "The Loyalty Leap: Turning Customer Information into Customer Intimacy" and "The Loyalty Leap for B2B." I'm a frequent speaker at retail and marketing conferences around the world and have have been quoted in more than 150 news outlets, including The Wall Street Journal, BusinessWeek, the Los Angeles Times, MSNBC and the Atlanta Journal-Constitution. In addition to Forbes, I also contribute to Fast Company, RetailWire, Retail Customer Experience, Customer Think, Business2Community and COLLOQUY.