George Anderson has over 20-years executive level experience in retail, business-to-business and consumer marketing communications.
Mr. Anderson is recognized for expertise in the areas of consumer trend analysis/marketing, retailing, e-commerce and new media. His experience includes work with top consumer goods companies from around the world including Anheuser-Busch, Coca-Cola, Eastman Kodak, Kimberly-Clark, Nabisco, M&M/Mars, Procter & Gamble and Unilever to name a few. Previously, Mr. Anderson served as president and creative director of the IdeaBeat Creative division of IdeaBeat.com. His duties included creating Online Profit Guides and Company Spotlights recognized as "Best of the Net" by About.com for a blue-chip list of consumer goods manufacturers and technology companies. In addition to IdeaBeat Creative, Mr. Anderson also served as editorial director and columnist for MarketingBeat.com; a consumer trends and marketing content site developed for executives of retailing and CPG companies as well as affiliated industry suppliers. He also wrote the popular weekly StreetBeat column on retailers and the stock market that appeared on IdeaBeat.com. Before joining IdeaBeat, Mr. Anderson created a successful sales and marketing communications and custom publishing company called Not Your Average Agency. Mr. Anderson's experience includes eight years with Progressive Grocer Associates/Maclean Hunter Media, where he held a variety of marketing services and sales management roles. His assignments included work in the company's four divisions including Progressive Grocer, Frozen Food Age, Retail Technology, and Retail Insights (Supermarket Insights and Convenience Store Insights video division.) George has client side experience as well, having directed the marketing and store merchandising activities of United Security Supply Company, a wholesaler and retailer of electronic security products with annual sales of $100 million. Included in his responsibilities were P&L management of 50 company-owned stores including vendor negotiations, space and sku management, store merchandising and all company sales promotion, advertising and stakeholder communications.