I am a market researcher, speaker and author focused on the affluent consumers’ behavior and mindset, including the HENRYs (high-earners-not-rich-yet) mass affluent. I am a market researcher, speaker and author focused on the affluent consumers’ behavior and mindset, including the HENRYs (high-earners-not-rich-yet) mass affluent. I founded Unity Marketing in 1992 as a research-led marketing consultancy, following a corporate career in research and information management. Starting with my first book, “Why People Buy Things They Don’t Need,” I’ve written seven others, including “Putting the Luxe Back in Luxury.” In 2016 I added “Shops that POP! 7 Steps to Extraordinary Retail Success” and “What Do HENRYs Want?” to my bibliography. I am a member of The Home Trust International’s Leaders in Luxury + Design and Jim Blasingame: The Small Business Advocate’s Brain Trust. In addition to Forbes.com, I contribute to “The Robin Report,” and appeared on CNBC’s “Costco Craze.” I hold a Master of Library Science degree from the University of Maryland.