Contributor

Vuki Vujasinovic

I write about PR/marketing for startups/challengers in Australasia.

I’m the founder and CEO of Sling & Stone, a specialist PR agency that only works with the world’s best disrupters, challengers, and entrepreneurs. From early stage startups to established innovators, we learn from them, and help tell their stories to the world. We manage media relations, content strategies, and digital campaigns for these high growth brands. This helps them launch, gain the attention they deserve, and grow. Working with some of the most demanding entrepreneurs in the world has given us experience and insight into how to communicate innovation, take on competitors through smart PR, and ruffle a few feathers along the way. I’ll share some of our war stories, and what others can learn from them.

  • 「破壊」の安売り、もうやめませんか?

    アジアで新規参入ブランドやスタートアップが盛り上がりを見せる中、業界全体が大きなコミュニケーション問題に直面している。新興企業に関するニュースは、メディアや世間の興味をかきたてる。業界の問題点や時代遅れの側面を見いだした個人やグループが、面白いアプローチで改革に乗り出した──。こうしたニュースは適度 ...