Jitendra Kumar is Head of Commercial, Advertising at Hightouch, the leading agentic marketing and customer data platform, where he is the company's first commercial leader dedicated to the advertising ecosystem. He works with holding companies, independent agencies, brands, and ad platforms to make first-party data and AI actionable across the media workflow. Before Hightouch, Jitendra spent 20 years at Google in advertising leadership. Most recently, as Director of U.S. Agency for Google Customer Solutions, he oversaw relationships with 300 of the largest mid-market agencies. His earlier roles included Director of Venture Capital and Private Equity Partnerships, Head of New Product Incubation, and Head of Industry for several industry verticals, including Media and Entertainment, Pharma/Healthcare, Travel, Retail, and Finance. Throughout his career, Jitu has helped agencies and advertisers navigate digital advertising's biggest shifts. He now focuses on how agentic AI can reduce waste, signal loss, and tech sprawl in advertising.