George Couris is CEO of Pepper Group—a leading Chicago-based B2B marketing agency. Bringing 30+ years of professional experience and a thorough understanding of marketing trends and technologies, George leads a team of 25 professionals who apply the proprietary Revenue Tower® marketing operating system to execute marketing programs that build lasting enterprise value. George has advised growth-minded clients ranging from startups to private equity organizations to Fortune 500 companies. He holds an MBA in Business Strategy and Finance from the University of Chicago Booth School of Business, and a degree in Marketing from the University of Illinois. He is a Past President of the Chicago American Marketing Association, a mentor for multiple startups, and serves on the DePaul University Marketing Department Board of Advisors. He has authored several published articles and presented to varied audiences about B2B marketing and business growth.