Sarah Goodall is a speaker, author and the founder of Tribal Impact, a B2B trust consultancy working with enterprise brands including Qlik, Salesforce, Henkel and Pfizer. In most large organisations, influence is fragmented. Sales, marketing, communications, talent and leadership each build their own pockets of visibility, so the effort competes with itself instead of compounding. Sarah's work brings these siloed systems of influence together into one connected approach, so the trust a company earns through its people compounds. Tribal does this with proprietary frameworks, three years of benchmark data and ten years experience in the field. Her matrix model, her signature coffee cup routine and expert team of partners focus on the human edge, providing organisations with enablement services and reporting to demonstrate how influence impacts commercial growth. Sarah is co-author of The Employee Influencer (Kogan Page, December 2026) and speaks regularly on employee influence, advocacy and trust at work.