Sunita Dhaliwal is the Co-founder and Managing Director of The Everyday Agency, a marketing innovator with a vision to shape the future of music and event marketing. Sunita has transformed how artists, festivals, and brands connect with global audiences in an ever-evolving digital landscape. Leveraging her deep understanding of fan behaviour, cultural trends, and emerging technology, she has led award-winning campaigns that have resulted in Grammy nominations, platinum records, and sold-out worldwide events. Sunita’s expertise lies in creating sustainable marketing strategies that go beyond selling tickets or breaking records and they build lasting brand legacies.