Tom Zawacki is the CEO of Adswerve, Inc. - a data, analytics, media and measurement consultancy. He serves Brands and Agencies by delivering marketing solutions at the intersection of MarTech and AdTech that deliver enhanced impact. Tom is an accomplished business leader, motivator, and innovator with 30+ years of experience in data, marketing, and AI. Before leading Adswerve, he serve at Data Axle as President/CMO; and was SVP of Corporate Strategy & Commercial Growth for Rocket Fuel, Inc. During his time there, he led several business, innovation, and client strategy teams to secure multimillion-dollar partnerships with Fortune 500 clients across key verticals such as CPG, Auto, Finance, Travel, and Technology. He also headed up an industry-first integration between his organization's artificial intelligence and IBM Watson. Before Rocket Fuel, Tom was General Manager, West Coast at XPlusOne. He developed corporate brand positioning and the GTM strategy for the XPlusOne SaaS platform and attribution capabilities and oversaw the start-up, management, and growth of the company’s West Coast operations. Before that, he founded Lemonade Inc., a social commerce company, and G4 Consulting LLC, a strategic marketing firm focused on delivering innovative ideas to FORTUNE 1000 brands. Tom was named Mazda’s Strategic Partner of the Year (2015), TIME Magazine/CNN Website of the Year (2007), and Internet Marketer of the Year (1998). Tom holds a BA in Anthropology from Princeton University.