Tyler Dykstra is the co-founder and CEO of SFL E-Commerce, a 7-figure Fort Worth-based omnichannel growth agency that helps direct-to-consumer brands scale profitably. He launched SFL in 2022 to build a different kind of agency, one that's founder-led and tied directly to the results it produces, without the long lock-in contracts standard across the industry. Tyler leads growth strategy across the full funnel. His work spans paid media on Meta, Google, and TikTok, plus creative production, server-side tracking, conversion rate optimization, and email. He's especially known for making brands profitable in places most agencies avoid, including tightly regulated categories where compliant tracking and media buying are the real challenge. Under his leadership, SFL has helped DTC brands grow from early traction to up to $200m/yr in online revenue and managed over $250m in advertising spend. He works hands-on with every brand the agency partners with and is based in Fort Worth, Texas.