I am a co-founder of IQRush.ai on the journey to create cutting-edge generative AI solutions for businesses wanting to understand how to measure outcomes from generative engines. I have over 26 years of experience in data and analytics, consulting, and technology transformation, with a focus on the retail and consumer products industry. I am an AI certified professional, a published author, and a former executive sponsor of the Georgia Institute of Technology Center for Business Analytics. Before founding IQRush.ai in 2022, I was the global analytics leader at Merkle, where I helped Fortune 100 retailers leverage data and insights to drive their digital, marketing, and advertising strategies. Prior to that, I was a principal partner at Deloitte, where I held numerous leadership roles in strategy, analytics, and technology, and specialized in retail and consumer products. I am passionate about helping businesses of all sizes transform into powerhouses, and I created & hosted the podcast Exponential Everyday, where I shared insights and best practices on how to harness the power of AI and data in everyday life.