Aliza Freud is the Founder & CEO of SheSpeaks, a performance-driven influencer marketing & media company helping brands turn authentic social storytelling into measurable business results. A former Vice President of Global Marketing at American Express, she founded SheSpeaks in 2008 with a belief that trusted voices would reshape how consumers discover and buy. Today, SheSpeaks partners with leading brands to transform influencer content into high-performing advertising across paid social, CTV, retail media, and programmatic channels; positioning influencer as a true performance media channel, not just a marketing tactic. Aliza is a recognized industry voice on the future of creator-led media and hosts the SheSpeaks: Women of Influence podcast, where she explores how storytelling drives culture, commerce, and measurable success.