Newts. That was the first thing that David Farinella wrote about professionally. The mating habits of newts, specifically. So, yeah. Ask about that! Since that career high point, David has been helping companies of all sizes in a wide variety of industries (entertainment, technology, retail, consumer electronics, home, manufacturing, and professional services) find the most effective way to clarify, communicate, and amplify their brand promise. He’s led creative teams that have delivered branding, advertising, websites, videos, thought leadership, public relations, digital, social, and marketing collateral. Before working as a creative strategist, creative director, and copywriter, David spent more that 20 years as a freelance journalist writing about music, sports, and lifestyle topics. If you like you could ask about the time Steven Tyler tried to teach him to sing (unsuccessfully). Good times.