Carsten Bruhn was appointed President and CEO for Ricoh North America on April 1, 2021. Bruhn brings to this role a relentless pursuit of excellence with a focus on understanding customers’ needs today while anticipating changes in the future. Bruhn possesses the rare combination of proven sales experience and leadership principles that center on inspiring teammates, fostering collaboration and productivity, driving the collective team forward, and focusing on important cultural issues such as diversity and inclusion in the workplace. His global experiences and unique perspective encourage and embrace an inclusive company culture and he regularly addresses related topics such as the importance of understanding and addressing unconscious biases. Most recently, Bruhn served as Corporate Vice President for Ricoh Global Services. In this role, he managed and fostered Ricoh’s relationship with its most strategic global customers. He worked tirelessly to help ensure the Ricoh leadership team understood, innovated, and responded to customers’ unique needs by helping solve their problems. He focused on empowering customers to embrace digital transformation and built strategies to work with Ricoh’s best-in-class partners to enable businesses to transform into digital businesses.