Allison Mais is a Chief Operating Officer, board director, and strategy executive focused on one central question: why do so many organisations struggle to translate strategy into results? With a career spanning financial services, telecommunications, and consumer industries, she has led strategy formulation, digital transformation, and large-scale execution initiatives at both group and business unit levels. Her experience includes shaping enterprise strategy, leading mergers and integrations, building digital programmes, and establishing governance and performance frameworks to drive accountability and outcomes. Now operating at the centre of execution, Allison brings a unique perspective on how strategy actually functions inside organisations—where competing priorities, operational demands, and structural misalignment often dilute strategic intent. Her work focuses on what she defines as the “execution premium”: the measurable value created when organisations move beyond planning and consistently deliver results through disciplined execution. Through her writing, Allison explores the intersection of strategy, execution, and leadership—challenging conventional thinking and offering practical insights on how organisations can close the gap between ambition and performance.