I am a professor of strategic management at Warwick Business School. In my research and advisory work, I address fundamental strategic questions that enable companies to grow, adapt, and consistently beat their competitors. I published three books. My most recent, bestselling book on "Open Strategy. Mastering Disruption from Outside the C-Suite" helps companies to craft strategy in a new unconventional way, one tailor-made for today's faster, more volatile business environment. Thinkers50 – the premier ranking of the most influential living management thinkers – lists me as a future thinker and shortlisted me for the strategy award.