Human behavior has always fascinated Rebecca, which is one key reason why she entered the consumer insights field over twenty years ago. She feeds her curiosity by uncovering the complicated paths of today’s consumers to help clients make better decisions every day. Rebecca’s passion for creating a rich, energized and balanced work environment — while delivering exceptional quality and value - has created a true culture of collaboration at Alter Agents. She was named as one of Inc. Magazine's Top Female Founders in 2023. Rebecca loves to share her thoughts speaking at conferences and writing for industry publications — and she loves to share her free time with her husband, two kids, two very handsome cats, and a fish that has lived well past his expiration date.