Jacqueline Jevtich is a contributor who covers business impacts from pop culture and entertainment, focusing on how digital media, reality TV, and the creator economy influence brand strategy and audience behavior. Based in the Washington, DC area, she brings a Gen Z perspective inspired by native online discourse and a research-driven lens on media trends. Jevtich graduated Cum Laude from the College of Charleston Honors College with a B.A. in Communication and a minor in Marketing. The Department of Communication recognized her with the Outstanding Senior Award and as a School of Humanities and Social Sciences Scholar. Her academic research on the professionalization of social media influencing provides a foundation for her coverage of digital platforms and the business of influence. Follow Jevtich for coverage of entertainment-driven marketing and brand strategy in digital media.