Jeff Fromm

I speak and consult on the millennial generation and innovation.

I serve as president of FutureCast, a millennial marketing consultancy. I am the co-author of “Marketing to Millennials” and frequently keynote about advertising, innovation and consumer trends. My latest book, “Millennials with Kids: Marketing to this Powerful and Surprisingly Different Generation of Parents,” taps into the Millennial Mindset and discusses the shifts in consumer behavior of Millennials after having children. I have over 25 years of hands-on experience with brands, a degree in economics from The Wharton School at the University of Pennsylvania, and am currently raising three millennials of my own. Jeff can be reached at 816-682-5401 for inquiries on millennial marketing.

  • 「スナック依存」が進む米ミレニアル世代、その食習慣の意外な裏側

    米国のミレニアル世代は、スナック菓子をはじめとする消費者向けパッケージ商品(CPG)のメーカー各社にも多大な影響力を及ぼしている。この世代は毎日4回またはそれ以上、スナック類を食べているとされる。市場調査会社ミンテルによると、米国人の94%は毎日、少なくとも一回はスナック類を食べている。だが、ミレニ ...