SCALING GTM TEAMS INTO BILLION-DOLLAR GROWTH ENGINES. Doug May has spent 30+ years building and scaling GTM functions at some of enterprise software's most recognizable growth stories — Splunk, Databricks, Datadog, and Harness. His work sits at the intersection of revenue strategy, sales productivity, and the gap between what companies believe their product is worth and what customers actually experience. He writes for founders, operators, and investors focused on scaling revenue organizations and optimizing the systems that turn conviction into customer value.