Mark Ruston is Capgemini Group’s Global Retail Lead, with more than 24 years of experience advising the world’s leading retailers and consumer products companies. He helps organizations harness AI and data to unlock new growth, optimize operations, and deliver more intelligent, responsive consumer experiences—turning supply chain and store operations into a source of competitive advantage in an increasingly AI-driven market. Mark brings deep expertise in supply chain strategy and execution, with a proven track record of guiding Tier 1 retail and CPG organizations through complex, digitally enabled transformations. He enables clients to accelerate channel growth, adapt to rapid market shifts, and deliver measurable outcomes at scale—bridging business strategy with technology to drive tangible business impact. He has partnered with clients across the UK, USA, Australia, Canada, LATAM, the Netherlands, and Germany. A strong advocate for responsible AI, Mark focuses on applying AI to simultaneously drive growth and productivity—improving decision-making, reducing inefficiencies, and minimizing food and packaging waste while creating sustainable, long-term value.