Sarah Frye has spent nearly two decades helping growth-stage companies turn complex business models into market positioning that drives real, measurable growth. As a fractional chief marketing officer and founder of SF Consulting Services, Frye partners with companies to build brand authority, drive demand generation, and scale marketing infrastructure. During her longest-standing engagement as fractional CMO for INFINITI HR since 2011, Frye helped the nationally recognized Professional Employer Organization scale to more than $32M in revenue, and earn distinctions such as Inc. 5000 Hall of Fame recognition, Forbes Top Domestic PEO, and The Washington Post Top Workplace. Through SF Consulting Services, Frye advises leadership teams across energy, franchising, financial services, technology, fintech, professional services, and more — helping them align brand strategy, demand generation, and strategic partnerships to accelerate growth. Her background spans public relations, corporate communication, and growth strategy, giving her a broad lens that connects credibility-building with measurable business outcomes. Frye holds a bachelor's degree in journalism from San Diego State University and lives outside Chicago with her daughter.