Leeron Hoory is a staff writer at Forbes Advisor, where she specializes in software and technology for small and mid-sized businesses. With more than a decade of writing experience and three years dedicated to Forbes Advisor’s SMB vertical, she covers topics including e-commerce platforms, website builders, payment processing, cybersecurity, and VoIP services. Before joining Forbes Advisor, Leeron worked as a journalist covering business, culture, and technology. Her reporting has been featured in publications such as Quartz, Slate, Salon, the Village Voice, Gothamist, the Observer, and Newsweek. She’s also written product reviews for outlets like Popular Science, Popular Mechanics, and Tom’s Guide. In addition to journalism, Leeron has contributed branded content and thought leadership for organizations in finance, commercial real estate, health tech, and beyond. Her work includes writing for WeWork, Lev.co, and NOCD, a telehealth company focused on mental health treatment. Leeron’s strength lies in breaking down complex information into clear, engaging guides that help readers make confident decisions, whether they’re launching an online store or choosing a CRM system. Achievements 10+ years of writing and content strategy experience 3 years covering business software and technology for Forbes Advisor Published work in >Newsweek, Quartz, Slate, Popular Science, and more Experience writing for brands in finance, tech, real estate, and health Contributor to consumer and SMB-focused publications and product review platforms