I am a Senior Vice President at global sports-and-entertainment marketing firm Octagon. I am the founder of the company’s First Call business, a celebrity acquisition and engagement service — with one goal in mind – make this process straightforward, smarter and more efficient for brands and non-profits. In today’s world, a celebrity can be anything from a business CEO, athlete or actor to a chef, futurist or entertainer. Or even now, a Vine, Instagram or YouTube star. I help partners understand which celebrities are the most relevant for each assignment and the best ways to capitalize on their influence. Check out www.celebrityacquisition.com and www.davidmschwab.com.