As a leader working at the intersection of technology and healthcare market research, insights and strategy, my mission through Day One Strategy, the company I co-founded, is to be at the forefront of a technological transformation of our sector. I have created many tech-led solutions to help pharmaceutical companies make better informed decisions. My dedication to this mission has been recognised through industry awards such as the Campaign 40 over 40 award and the Women in Business award for Leadership in 2023. Here are a few examples how I’ve leveraged technology to answer key business questions: ⏺️Getting deeper into doctor’s minds, emotions and decision making processes to drive prescribing ⏺️Increase marketing effectiveness through agile research methods and new KPIs for the digital landscape ⏺️Real-time performance monitoring of product launches to provide advice on how to course correct Speaking Engagements and Thought-leadership: I actively share insights on technological innovation in healthcare, to accelerate progress and overcome barriers to transformation. Highlights include discussions on the impact of culture on innovation, the potential of Generative AI in marketing and research, and the transformative power of voice technology in predicting behaviour.