Tessar Napitupulu is the founder and CEO of Arfadia, a digital marketing agency he started in Jakarta in 2008. Before building the agency, he worked at UNDP placement Bappenas for Indonesia's PNPM Mandiri program and as an IT Consultant at GFA Consulting Group for the Ministry of Social Affairs. He holds a degree in Information Technology from Universitas Bina Nusantara (BINUS) and attended the management program at PPM School of Management. Under his leadership, Arfadia has grown to serve enterprise, government, and international clients with a team of 120+ professionals across three offices in Indonesia. He was recognized among the Top 10 Leaders in Advertising by CEO Insights Asia. He pioneered Generative Engine Optimization services in Indonesia in 2023 and developed the RoGEO measurement framework for AI search visibility. He is the author of two research publications: "Found Before They Search: The Indonesia Digital Playbook," a 200+ page bilingual guide to Search Everywhere Optimization with 108 data tables, and "Cited or Silent: The Definitive GEO Playbook," a 29-chapter research work with 148 verified references covering AI visibility strategy.