Ran is the CEO and founder of Percepto, a strategic reputation management and digital PR agency that has been operating globally since 2007. Throughout his career, Ran has advised CEOs, business leaders, and brands, helping them to navigate through corporate and reputation challenges, and digitally amplify their key messages and agenda. With 15 years of experience in online reputation management and digital marketing, Ran heads a team of communications, content and creative professionals, while developing fruitful partnerships with leading service providers and strategic partners worldwide. Prior to founding Percepto, Ran served as Vice President of Sales and Business Development at Seperia. After attending two universities in Israel, Blayer received a BA in Political Science and Communications from Haifa University and an MA in Conflict Management and Resolution from Tel Aviv University.