BRIEANE OLSON is Chief Executive Officer of PACSUN, a leading youth lifestyle retailer known for its cultural relevance and innovation. With nearly two decades at the company, she has led transformational growth through co-creation, digital-first strategy, and values-driven leadership. Co-Created reflects her belief that brands thrive when they collaborate with their communities. Olson serves on the boards of Women in Retail Leadership, Shoptalk, and Pacsun, and speaks regularly on modern leadership and the future of consumer engagement. She earned her degree from the University of California, Berkeley, and completed the Advanced Management Program at Harvard Business School, where she now serves as an AMP Ambassador. She lives in Newport Beach, California, and is an expert speaker on brand transformation and cultural strategy.