Kirsten Ludwig is the president and founder of IN GOOD CO, a brand consultancy and global collective of creatives, strategists, designers, thinkers, and makers with a shared passion for purpose. A creative and lifestyle marketer with 20+ years of experience, Kirsten has emerged as a thought-leader within the evolving agency and brand landscape. She has served on the board of Conscious Capitalism and Opportunity Fund, has been featured in Forbes, and has spoken at various conferences and hosted panels regarding women in leadership, contemporary creative culture, and the future of giving a damn. When she's not kicking it around Venice Beach, Kirsten is checking out the latest culinary attractions or styling a witty photoshoot featuring her kids, Hudson and Sailor.