Mark is the Founder and CEO of Demand Spring, a consultancy helping B2B marketing leaders transform their Revenue Marketing practices into engines of growth and strategic influence. With more than 25 years of experience advising Fortune 500 brands and high-growth organizations—including IBM, Fidelity Investments, Canon, and Four Seasons—he combines strategic vision with pragmatic execution. Mark is a recognized voice on the future of marketing strategy, technology, and AI. He believes that while AI and automation are reshaping the profession, the true differentiator lies in human-led expertise—the empathy, insight, and strategic guidance that CMOs need to lead transformation. Based in Ottawa with his wife and teenage daughter, Mark is also dedicated to youth sports as a basketball coach and mentor. An avid golfer and “aging hockey goalie,” he balances executive leadership with courtside mentorship.