CONTRIBUTOR

George Anderson

.

George Anderson has over 20-years executive level experience in retail, business-to-business and consumer marketing communications. Mr. Anderson is recognized for expertise in the areas of consumer trend analysis/marketing, retailing, e-commerce and new media. His experience includes work with top consumer goods companies from around the world including Anheuser-Busch, Coca-Cola, Eastman Kodak, Kimberly-Clark, Nabisco, M&M/Mars, Procter & Gamble and Unilever to name a few. Previously, Mr. Anderson served as president and creative director of the IdeaBeat Creative division of IdeaBeat.com. His duties included creating Online Profit Guides and Company Spotlights recognized as "Best of the Net" by About.com for a blue-chip list of consumer goods manufacturers and technology companies. In addition to IdeaBeat Creative, Mr. Anderson also served as editorial director and columnist for MarketingBeat.com; a consumer trends and marketing content site developed for executives of retailing and CPG companies as well as affiliated industry suppliers. He also wrote the popular weekly StreetBeat column on retailers and the stock market that appeared on IdeaBeat.com. Before joining IdeaBeat, Mr. Anderson created a successful sales and marketing communications and custom publishing company called Not Your Average Agency. Mr. Anderson's experience includes eight years with Progressive Grocer Associates/Maclean Hunter Media, where he held a variety of marketing services and sales management roles. His assignments included work in the company's four divisions including Progressive Grocer, Frozen Food Age, Retail Technology, and Retail Insights (Supermarket Insights and Convenience Store Insights video division.) George has client side experience as well, having directed the marketing and store merchandising activities of United Security Supply Company, a wholesaler and retailer of electronic security products with annual sales of $100 million. Included in his responsibilities were P&L management of 50 company-owned stores including vendor negotiations, space and sku management, store merchandising and all company sales promotion, advertising and stakeholder communications.

  • ウォルマート、店員が「帰宅途中に配送」は労働力の搾取か?

    米小売り最大手のウォルマートは国内の実店舗で働く従業員たちに対し、「新たな働き方」に応じることを求め始めた。インターネットで注文を受け付けた商品の配送サービスを、終業後に帰宅する途中の従業員に任せるというのだ。この配送方法は現在のところ、アーカンソー州の1店舗と、ニュージャージー州の2店舗で試験的に ...

  • スターバックスの「イブニングス」終了、専門家が称賛の理由

    スターバックスは1月上旬、米国内の400店舗以上で展開していたビールやワインを提供する「スターバックス・イブニングス」を終了した。同社が新規事業について、期待した結果が得られないとして中止するのは今回が初めてではない。同社は今後も同様に、新たなアイデアへの投資を行い、成果が上がらなければ速やかに撤退 ...

  • アマゾン、無料「家事サービス」をプライム特典に計画中

    アマゾンのジェフ・ベゾスCEOは今年の株主向けの書簡で「アマゾンプライムをさらにアピールし、“会員にならないなんて信じられない”と言われるサービスにしたい」と述べた。アマゾンプライムは米国の消費者に、3千万アイテムの商品を2日間以内に届け、数十万件の商品の当日配達を提供する。 ...