Trace is a highly successful serial entrepreneur and business consultant who began his professional career in accounting for a large firm in Los Angeles. From there, Trace attended graduate school in Washington DC, where he studied Business Analytics and Corporate Law at the Catholic University of America. He since studied at Harvard Business School, completing Executive Education programs in Strategy and Management. While studying in DC, Trace founded, grew, and sold his first startup. He has since founded and consulted for countless other businesses, consistently playing instrumental roles in their successful growth. At TruLata, Trace utilizes his breadth of knowledge and experience to dramatically improve operational and marketing processes, helping clients drive sales and increase online visibility through cutting edge technologies and innovative solutions.