Rodrigo Esponda Cascajares is an internationally recognized leader in the tourism industry, with over 25 years of experience driving growth and innovation in the travel sector across the United States, Canada, and Mexico. His strategic vision and deep understanding of the tourism landscape have positioned him as a key figure in promoting world-class destinations. Since 2016, he has served as the Managing Director of the Los Cabos Tourism Board (FITURCA), where he has led transformative marketing, communications, and branding initiatives, establishing Los Cabos as a premier travel destination. His leadership has been instrumental in the destination’s continued success and recognition both nationally and globally. Prior to joining FITURCA, Rodrigo spent 16 years at the Mexico Tourism Board (CPTM), holding key positions in New York, Chicago, and Toronto. In his last role as Regional Director for North America, he oversaw Mexico’s promotional strategy in the U.S. and Canada, forging strategic partnerships with tour operators, airlines, and travel agencies, significantly strengthening the country’s presence in these key markets. Earlier in his career, he contributed his expertise at Mexico’s National Trust for Tourism Development (FONATUR).