I’m the CEO of The New Zealand Merino Company (NZM) - the team that has redefined wool industry benchmarks for decades and continues to push the boundaries today. We pioneered ZQ certified wool and the ZQRX regenerative framework, setting global standards for animal welfare, environmental care, and social responsibility. As a fifth-generation farmer turned agtech innovator, I’m driven by a simple mission: connect growers and global brands to create supply chains that deliver uncompromising performance while regenerating the ecosystems that sustain us. Transparency isn’t optional - it’s the future. And I believe natural fibres should lead that future, not just for their technical edge, but for their verified impact on people and planet.