David Parker is Accenture’s global financial services industry practices chair who covers the impact of technology and fintech on the banking, capital markets and insurance industries. He’s written about how financial services firms can unlock the full value of generative AI, why the FS adoption of cloud computing has been slower than envisioned and lucrative niches for fintechs moving forward. In addition to his global role, David is the co-organizer of Accenture’s FinTech Innovation Lab, a mentorship program bringing together fintech start-ups and leading financial institutions, with labs in the U.K., U.S., and Asia-Pacific. Follow him for continued coverage around how financial services firms and fintechs are embracing technology, AI and data to reinvent their operations and deliver a more personalized customer experience. He’s been a Forbes contributor since 2023.