I’m Zakhar Azatian, Founder & CEO of BeHard — a fast-growing platform revolutionizing how people go through personal challenges together. We’re not just building an app; we’re creating a movement of resilience, discipline, and transformation. BeHard helps users tackle goal-driven lifestyle programs and our own challenge formats, with friends, teams, and social motivation built into the experience. With strong retention driven by our community-oriented challenge structure and consistent feature innovation. Our mission is to become the best platform in the world for transformative challenges — from fitness to learning to digital detox — while fostering a global culture of accountability and personal growth. I'm passionate about product-led growth, virality, and building systems that turn individual willpower into collective momentum. I’ve led the company from idea to traction, assembling a remote team, managing growth, and building out social loops that increase engagement and K-factor. Currently scaling BeHard’s next phase — stay tuned! If you’re into challenge culture, viral product design, or performance-driven growth loops — let’s connect.