COO & Co-Founder of Moburst, a digital full-service, mobile-first marketing agency that helps companies to scale and become category leaders. Over the past decade, I’ve helped scale hundreds of global brands, led multiple acquisitions, and built cross-functional growth teams across Paid Media, ASO, SEO, Content, Product, Creative , BI and AI. Today, I’m focused on helping companies win visibility in the AI age—not just on Google, but across every generative platform: AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization)—the next evolution of SEO where visibility is determined by LLMs, not search engines.