Lauren Livak Gilbert is the executive director of the Digital Shelf Institute and co-host of the Unpacking the Digital Shelf podcast. With nine years of experience in digital commerce and design, Lauren is a sought-after commerce strategist for hundreds of global omnichannel brands. While at Johnson & Johnson, Lauren launched a new, successful digital strategy for its Consumer North America business. At Salsify, she worked with more than 80 global brands to develop a comprehensive commerce strategy, including staffing, technology investments, and performance-based processes.